Podcast Fresh

This is the question that is battling in my mind when I read from Business Week and Orbit Cast that the sales of Sirius and XM radio both face a 20 percent decline in fourth-quarter retail sales.

Podcasting News also stated that both iPod and podcasting have threatened the future of satellite radio. Although according to the opinion of Orbit Cast, the mere drop of 20% is a good sign of the industry’s strength. But I think, the 1.18 Million needed additional net subs for Sirius and 515,000 to 715,000 for XM for the fourth quarter are difficult to attain with the emergence of more affordable ways to listen and subscribe to multimedia entertainment.