The Marie Claire series of video podcast has obtained sponsorhip from Unilever which is one of the biggest multinational corporations all over the world. The sponsorship is also a way of Unilever to promote and completely incorporate their products with the presitigious presence of Marie Claire’s social media network.
Unilever will sponsor the twice a month episodes of Marie Claire video podcast “The Masthead with Marie Claire “ that will be launched on January 2, 2007. The said video podcast will be hosted by Joanna Coles, the editor-in-chief of Marie Claire magazine. This new Unilever and Marie Claire podcast venture will feature behind the scenes events of their magazine, celebrity interviews and beauty and fashion talks. The Masthead with Marie Claire will be available for download via Marie Claire, iTunes, PodShow and MSN.
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Marie Claire Podcast Launched | Podcast Fresh // Jan 7, 2007 at 9:41 pm
[…] The PodShow and Marie Claire Podcast entitled “The Masthead with Marie Claire” together with the sponsorship of Unilever was finally launched last January 2. The Masthead with Marie Claire’s premier episode featured behind the scenes look into the creation of the world’s most popular fashion and beauty magazine. […]
Marie Claire Podcast Faces Controversial Issue | Podcast Fresh // Apr 30, 2007 at 4:00 pm
[…] The Marie Claire Podcast, a joint project by PodShow and Marie Claire Magazine that was launched January of this year with the sponsorship by Unilever is being criticized as being too “commercialized” with most of its episode loaded with plugging and product-praising. […]
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