Podcast Fresh

Podango, a fast growing Web 2.0 company that solely offers the platform that allow podcasters to create podcast stations for market expansion and distribution has announced its strategic partnership with Scott Bourne, one of the successful pioneers of podcasting who is also the founder of NetRadio and First-TV and the Podcasting Tricks.com.

Scott Bourne is now the Executive Strategic Advisor of Podango that will bring additional force to the Podango team. The Pondango CEO believes that the expertise of Scott will help Podango to speed up their market penetration. Scott on the other hand is very excited to his new role as he already championed the Podango model of assembling a network of quality podcasting stations and social networking tools.

With this partnership and the partnership between SplashCast and Marshall Kirkpatrick, I can see that there will be more alliances that are coming soon in podcasting industry. Perhaps strategic partnership and merging of companies is an indication of the growing market and foreseen competition that compel some companies to gather more influential collaborator to have a better presence and superior service.