Podcast Fresh

Neville Hobson and Shel Holtz of For Immediate Release Podcast bag a sponsorship agreement from Chicago-based Lawrence Ragan Communications. Under the said sponsorship deal, FIR podcast will include audio spots produced by Ragan. On the other hand, Ragan advertisements will likewise appear on the For Immediate Release website and will promote the podcast through its web and print channels.

The FIR podcast that tackles topics about communications technology and public relations while Ragan Communications produces communications conferences, workshops, and senior-level forums throughout the United States hence, the said sponsorship deal is a mutually beneficial agreement for both parties, especially now that Ragan just launched their social network for communicators.

The FIR hosts are very enthusiastic in Ragan’s sponsorship because this will give them greater scope to broaden their podcast’s audience as they will be exposed to Ragan’s global customer base. Shel and Neville likewise admitted that they made some money out of the deal and a very good opportunity to develop a greater FIR community.

Well, it is indeed true that a well-produced podcast with great and focused contents will really stand out from the rest. Congratulations to Neville Hobson and Shel Holtz!